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Global Wireless Entertainment Announces Acquisition of SkinIt, Inc. at CTIA Las Vegas 2006

SkinIt Merges With GWE's to Create Enhanced Manufacturing Capabilities and New Web Portal - Offering the Largest Collection of Vinyl Skins for Mobile Devices

(LAS VEGAS, April 5, 2006 CTIA BOOTH #3860 Central Hall) - Global Wireless Entertainment Inc. (GWE), a world leader in the exclusive management of brands and celebrities in mobile media, announces today the acquisition of SkinIt Inc., a leading provider of on-demand and custom physical personalization of mobile electronic devices. SkinIt has merged with GWE's existing business,, to create the most robust manufacturing capability and vinyl skin product line available in the marketplace.

"We are very excited to announce the merger of SkinIt and," said Paul Buss, GWE chief executive officer. "Combining these two powerhouses in the mobile media personalization space will make the world-wide leader in vinyl skin personalization."

Launching at CTIA 2006, the new offers the largest selection of vinyl skins to personalize more than 500 mobile devices, including cell phones, iPods, gaming consoles, laptops, desktop computers and monitors and other specialized electronic devices. For the first time, consumers can personalize their favorite electronic devices from the largest available collection of unique, licensed designs featuring sports teams (NBA, MLB, NHL, MLS), sports icons (Muhammad Ali, Pele, Wayne Gretzky), college logos, Greek logos, rock bands (Rolling Stones, Grateful Dead), Hollywood Studios, Fox (The Simpsons, Family Guy), Warner Bros. (Batman, Superman, Looney Tunes), Viacom (SpongeBob SquarePants, South Park) fashion designs, comic book (Marvel, Neko Press), Art (Wyland) and military. In addition, consumers can upload their own personal photographs and images, or choose from thousands of stock designs, all at

SkinIt vinyl skins are offered by global retailers, OEMs and distributors and are purchased via Internet portals or on-line shopping sites, with PIN cards or live inventory. SkinIt customers include leading wireless carriers, computer manufacturers, wireless handset manufacturers, print publications, clothing manufacturers, phone accessory stores, college campus bookstores, electronic retailers and others.

Skinit customers and partners include T-Mobile, Toshiba, Sports Illustrated, XM Radio, Telus, Fido Communications, Swisscom, Telecom New Zealand, TiVo, We Love Macs, CompUSA, Sanyo, Sirius, Samsung, THQ, IROBOT and many more pending for 2006.

"Teaming up with GWE means big things for the mobile media personalization industry," said Tom Stemple, SkinIt senior vice president of sales. "By combining our expertise in personalization technology, we will be able to demonstrate the most advanced and impressive manufacturing capabilities in the industry."

SkinIt skins are available at, and range in price from $12.95 to $29.95 depending on the device ($5 extra for uploaded images.) To learn more about the acquisition and merger, or to get more information about the product, please call the press contact above.

About Global Wireless Entertainment, Inc.
Global Wireless Entertainment, Inc. (GWE) headquartered in San Diego, California, with operations in Europe, Australia and New Zealand, is the only industry leader specializing in mobile personalization inside and outside the mobile phone. GWE specializes in long-term brand acquisition and representation. The current GWE brand portfolio includes Pele, Muhammad Ali, Wayne Gretzky, Mario Andretti, Warner Bros., DC Comics, Marvel, Ivan Ironman Stewart, Lucas Film, CLC, NHL, MLB, NBA, Wyland, Hana Deka and many others. GWE products include skins, information applications, wallpapers, ringtones as well as 2D and 3D games for mobile phones on the J2ME and BREW platforms. GWE products are distributed Over the Air (OTA) by wireless carriers around the world and pre-loaded by handset manufacturers for specific international markets via the internet and through retail. For more information, please visit

About SkinIt, Inc.
Skinit Inc., with world headquarters in San Diego, California, is the global industry leader in business-to-customer and business-to-business personalization technology platforms, used for on-demand manufacturing and fulfillment in retail, Internet and promotional channels. Skinit offers the most advanced and robust manufacturing capability and largest product line of skins to personalize consumer electronic devices including cell phones, iPods, laptops, gaming consoles, desktop computers and monitors, specialized electronic devices (such as the iRobot Roomba) and many others.