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Global Wireless Entertainment Announces New Major League Baseball Licensed Content for Vinyl Skins

New Web portal offers MLB branded vinyl skins from all 30 teams

(SAN DIEGO, February 17, 2006) - Global Wireless Entertainment (GWE), the leading global provider of branded consumer electronic personalization technology and products, announces today the launch of new Major League Baseball (MLB) branded vinyl skins through its site. is the online brand source for the largest collection of vinyl skins featuring leading brands for over 500 consumer electronic devices. "We are excited to offer MLB fans an innovative new way to show their team spirit," says Howard Smith, senior vice president Licensing, Major League Baseball. "This new agreement with is the next step in brand awareness for MLB, and we look forward to seeing our team logos displayed on the mobile devices of our league supporters." The new MLB licensed content is the latest in top brands available at to personalize mobile devices. provides consumers with an easy way to personalize their favorite devices with vinyl skins, including mobile phones, iPods, PDAs and gaming devices. The MLB skins are available for each of the 30 teams in the league, including fan favorites like the New York Yankees, Atlanta Braves and the 2006 World Series champion Chicago White Sox. Skins featuring individual player jerseys will be available soon. Currently, consumers can choose from two designs for each team - a baseball background or a standard logo. In addition to the MLB skins, mobile device owners can choose a skin reflecting other sports leagues or players (NBA, NHL, MLS), college logos, Greek letters, movie or music brands (Star Wars, Rolling Stones), comic characters, or fashion style. The skin itself is made from a professional-grade vinyl, which is printed via a proprietary process that ensures detailed and premium images. The skin is then coated with a glossy finish and custom cut, which creates a perfect fit for each device. Each skin is easy to apply; will not void a device warranty and has a protective element - providing devices another layer of safety from scratches and other damage. The skin can be easily removed, allowing users to personalize their devices as often as they choose without damaging the device. "With's reputation as the online brand source for mobile device personalization, the MLB skins are a perfect addition to the line-up," says Paul Buss, GWE chief executive officer. "Now sports fans can choose skins from multiple professional sports leagues and players, including MLB, MLS, NBA and NHL." In addition to team logos, individual players will be available soon. The cost of each current MLB team skin ranges from $12.95 to $29.95 depending on the device and can be purchased directly at The skins are shipped worldwide direct to the consumer and usually arrive within ten business days. About, a division of GWE, is headquartered in San Diego California and is the official brand source for personalization products and delivery technology platforms for consumer electronic devices. Cellfan branded products can be offered by global Retailers, Internet Portals, Online Shopping Sites, Print Publications, OEMs, Distributors, and other channels. For the first time, consumers can personalize their favorite electronic device from the largest available collection of unique branded designs from their favorite Sports Team i.e. MLB, MLS, NBA, NHL or Player, College, Fraternity / Sorority, Band, Artist, Fashion Design, Comic Character, Signature Series and Movie for over 500 supported devices. For more information on, visit