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Skinit Inc. Announces Expanded Leadership Team

Leading Manufacturer of Customized Electronic Skins Continues a Record Year in Growth with Addition of New Leadership

Preparing for a continued year of record expansion as a result of a $60 million investment by ABS Capital Partners, Skinit Inc., the industry leader in the manufacture and distribution of customized products for electronic devices, announces an expanded leadership team. "We are thrilled to expand our leadership team who will work closely with our talented existing leaders," says Skinit CEO Bob King. "When we tell our customers to 'make it yours,' we mean it. Skinit's newest members will continue to enforce this mission, while increasing our visibility as the market leader." Skinit products are affordable and easy-to-use covers, or skins, for practically any electronic device on the market. Skinit offers consumers a broad range of skins for Smartphones, laptops and just about any other device imaginable. In addition to skins, cases and protective film, Skinit also offers personalized products for the home, including WallSkins and skins for cars, allowing users to showcase their personalities at home and on the road. Skinit's unique 'Customizer' enables users to personalize their skins with family photos, favorite colors, or any other selected image or graphic that makes the device feel personal. Furthermore, Skinit partners with the top names in sports and entertainment, including the NFL, NCAA, Disney and more, offering customers a wide array of skins that reflect their favorite professional sports teams, fan-favorite movie characters, and more. Skinit's expanded leadership team includes: Bob King, Chief Executive Officer Bob King has extensive experience leading multi-million dollar companies through periods of extensive growth and executing corporate turnarounds. King is best known for leading Corporate Express, first as COO and later as CEO, through a period of explosive growth that took the company from a $50 million regional supplier of office products to a $4.5 billion international supplier of office products, software, printing forms, and advertising specialty products (CE was eventually purchased by Buhrman NV in 1999 and then Staples in 2007). King next executed a turnaround and repositioning at Requisite Technology, a provider of software and services for catalog and parts file management; a transition and revenue acceleration at Clickbank, an online retailer of digital products, and a transition and revenue acceleration at Eco-Products, a manufacturer/distributor of single serve food service products. Laura Christine, Executive Vice President, Consumer Group: Skinit.com, Partner Sites, Promotional, Wholesale and Retail Laura Christine has more than 20 years of business and marketing experience with top global brands including adidas, SKECHERS, the NBA, CE Sports/ESPN, and Pacioplan, a live-event ticketing industry now part of Ticketmaster. She also owned her own company, ScoreBoard Entertainment. Christine specializes in shaping top global concepts, and using strategic partnerships, brand positioning and messaging to increase market share. Christine has a proven track record of growing brand visibility and increasing sales in e-commerce, retail and wholesale channels. In addition, the following members will lead finance, human resources, marketing and operations: Jennifer Jordan, Vice President of Finance: Jennifer Jordan brings a comprehensive portfolio of advisory and investment banking experience to Skinit. Prior to joining Skinit, Jordan worked in the New York office of Stephens, focusing on the consumer sector. John P. O'Loughlin, Vice President, Human Resources: John P. O'Loughlin brings to Skinit extensive experience in human resource management both domestically and internationally, and across multiple industries in which client revenues have ranged from $50 million to $9 billion. Lewis Chang, Vice President of E-Commerce and Marketing: Lewis Chang has over a decade of successful marketing, e-commerce, operations, sales, and supply chain experience for large corporations and startups in the United States, Europe and China. Lewis has also advised top e-commerce companies on their interactive marketing strategies, holding titles of SVP and VP for Citi, Experian and other financial corporations. Billy Crotty, Senior Vice President, Global Operations: With over 25 years of global experience in operations, sales, supply chain management and engineering, Bill Crotty is recognized as one of the world's top international Supply Chain executives. Rick Foukes, Ph.D., Vice President, Coatings Engineering: Dr. Rick Foukes leads Skinit's cutting-edge painting and printing. Prior to joining Skinit to lead Paint and Coatings solutions, Dr. Foukes spent 10 years with PPG Industries as the Research and Technical Director for industrial coatings and application technologies. "We look forward to an exciting year piloted by the hands of our new and existing leadership team. Our goal is to continue to offer our partners and consumers the most comprehensive options to personalize consumer electronic devices," says King. A complete list of Skinit's leadership team can be found on the company's website www.skinit.com. About Skinit Inc. Skinit, Inc. is the industry leader in on-demand personalization technology including the manufacture and distribution of customized products for electronic devices. Skinit's online ordering and customization tools allow consumers to create branded, designed, and personalized electronic device covers, or skins, using high quality 3M products. Skinit offers B2B On-Demand Personalization Platforms as complete turn-key or stand-alone hosted software and service solutions. Skinit products are available to customers on www.skinit.com, a state-of-the-art online store, and through its partners in electronic device manufacturers and retailers.

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