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Option and Skinit Partner to Deliver On-Demand Personalization of Mobile Devices
Partnership deepens Option's total broadband solutions offering
Option and Skinit Partner to Deliver On-Demand Personalization of Mobile Devices LEUVEN, Belgium - February 16, 2010 - Option (EURONEXT Brussels: OPTI; OTC: OPNVY), the wireless technology company, today announced that it is has signed an agreement with Skinit, the leading provider of consumer electronics device personalization, to support network operators, companies selling mobile devices and end-users in making their mobile devices truly their own. The ability to personalize devices has been equated to the phenomena of customized ring tones, an entirely new industry created in 2003 which has grown tremendously. With this partnership, the ability to personalize all types of mobile devices has finally arrived and is being marketed to network operators in EMEA via the Option/Skinit Partnership. Additionally, Option will exclusively offer customizable/replaceable USB- modem covers to EMEA network operators and end users. The agreement with Skinit fits perfectly with Option's announcement of its new ultra customizable USB modem solution the iCON XY. The iCON XY enables mobile operators to target different market segments with different levels of customization including branding, look & feel, packaging and software with just one device while reducing the cost and complexity of their supply chains. Being able to offer their end-users the choice of decoration is an extra level of customization and personalization for the mobile operators creating new revenue generating marketing and sales opportunities for their 3G devices and services as well as realizing again efficiencies in their supply chain. Mobile operators will be able to quickly and easily select, create and order different decoration via a specific Option website that will include thousands of designs from the Skinit catalogue including their leading custom design tool which allows customers to personalize their device with photos or designs of their own. This extra level of device tailoring, ranging from mass production with micro customization to individual customization, enables network operators to serve the aftermarket. This creates additional business to build personalized solutions for their distribution channels such as MVNO's, enterprise customers, local communities, sport clubs or for special occasions and events. Furthermore Option and Skinit will provide solutions to the network operators, retailers and other partners for setting up their own branded or co-branded Option/Skinit website. Option is at the Mobile World Congress, the world's leading event in the mobile communications industry (Spain, Barcelona - February 15-18, 2010). Option is at the Mobile World Congress, the world's leading event in the mobile communications industry (Spain, Barcelona - February 15-18, 2010). Visit Option in Hall 2, Booth 2J54. Trade and technology journalists requesting interviews, please contact: Jan Pote, PR & Media Relations, Tel +32 475 92 55 82, E-mail: firstname.lastname@example.org MEDIA CONTACTS Jan Pote, PR & Media Relations Option Tel +32 (0)475 92 55 82, E-mail: email@example.com Emily Yuan, The Hoffman Agency for Skinit Tel +001-303-327-5485, E-mail: firstname.lastname@example.org ABOUT OPTION Option, the wireless technology company, is a leading innovator in the design, development and manufacture of 3G HSUPA, HSDPA, UMTS, EDGE, and WLAN technology products for wireless connectivity solutions. Option has established an impressive reputation for creating exciting products that enhance the performance and functionality of wireless communications. Option is headquartered in Leuven, Belgium. The company also has Research & Development in Belgium (Leuven), Germany (Augsburg) and an ISO 9001 production engineering and logistics facility in Ireland (Cork). Option maintains offices in Europe, US, Greater China, Japan and Australia. For more information please visit www.option.com. ABOUT SKINIT, INC. Skinit, Inc. is the industry leader in On-Demand Personalization Technology including the manufacture and distribution of customized products for electronic devices. Skinit's online ordering and customization tools allow consumers to create branded, designed, and personalized electronic device covers, or skins, using high quality 3M products. Skinit also offers B2B On-Demand Personalization Platforms as complete turn-key or stand-alone hosted software and service solutions which drive manufacturing technologies such as laser etching, paint on-demand, digital print, film conversion, and others. Located in San Diego, CA USA, Skinit currently powers more than 19 personalization programs for Fortune 1000 companies in the medical, wireless, retail, consumer electronic, home appliance and commercial graphic industries. For more information, please visit www.skinit.com.