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NBA AND GLOBAL WIRELESS ENTERTAINMENT UNVEIL NBA BRANDED SKINS FOR ELECTRONIC DEVICES

NBA Fans Can Personalize Their Electronic Devices With Unique Vinyl Skins

(NEW YORK, March 6, 2006) - The National Basketball Association and Global Wireless Entertainment (GWE), the leading global provider of branded consumer electronic personalization technology and products, today announced the launch of a new line of NBA branded protective vinyl skins for over 500 consumer electronic devices, available on Cellfan.com.

The new vinyl skins, each custom cut by device specifications, are offered for all 30 NBA teams and fans can choose from designs including team logos or team jerseys. In addition, skins featuring images of NBA players will be available in the near future. NBA branded skins are a great way for fans to personalize their favorite electronic gadgets, including mobile phones, iPods, PDAs, and gaming devices. The cost of each NBA team skin ranges from $12.95 to $24.95, depending on the device and can be purchased directly at www.Cellfan.com.

"With Cellfan.com's reputation as being the online brand source for mobile personalization, the NBA skins are a natural fit," says Paul Buss GWE Chief Executive Officer.

Each NBA vinyl skin is easy to apply and provides the device with another layer of safety from scratches and other damage. The skin can be easily removed, allowing users to personalize their devices as often as they choose, without damaging the device or affecting the warranty. The skin itself is made from a professional-grade vinyl, which is printed via a proprietary process that ensures detailed and premium images. It is then coated with a glossy finish and custom cut, which creates a perfect fit for each device.

In addition to the NBA branded designs, mobile device owners can also choose skins for their favorite MLB, MLS and NHL teams, college logos, Greek letters, movie or music brands, comic characters, and fashion styles.

About the National Basketball Association The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada.

During the 2005-06 season, the NBA will distribute 44,000 hours of programming to 215 countries and territories in 43 languages. The league's worldwide reach can also be seen with 82 international players on NBA rosters. Domestically, the NBA will broadcast 142 games on national television this season on ABC, TNT, ESPN and ESPN2, and is on pace to eclipse attendance records for the third consecutive season.

NBA Entertainment, the league's award-winning production and programming division, produces NBA TV, a 24-hour television network, and exclusive content for each of the NBA's team web sites, and the league's official sites, NBA.com, WNBA.com and NBADLEAGUE.com. The NBA is also an established leader in sports marketing, currently maintaining its longest list of fully integrated domestic and global marketing partnerships with the most recognizable brands in the world, including the leading Internet content and technology providers that bring the game even closer to fans around the world.

As fans witness tremendous performances on the court, some of the NBA's most significant efforts occur off the court. This past year, the league launched its most ambitious community outreach endeavor, NBA Cares. Over a five-year span, players and teams will raise and contribute $100 million for charity, donate more than one million hours of volunteer service to communities worldwide, and build more than 100 educational and athletic facilities where children can learn and play. For more information on the NBA, visit NBA.com.

About Cellfan.com
Cellfan.com, a division of GWE, is headquartered in San Diego California and is the official brand source for personalization products and delivery technology platforms for consumer electronic devices. Cellfan branded products can be offered by global Retailers, Internet Portals, Online Shopping Sites, Print Publications, OEMs, Distributors, and other channels. For the first time, consumers can personalize their favorite electronic device from the largest available collection of unique branded designs from their favorite Sports Team i.e. NBA, NHL, MLS or Player, College, Fraternity / Sorority, Band, Artist, Fashion Design, Comic Character, Signature Series and Movie for over 500 supported devices. For more information on Cellfan.com, visit www.cellfan.com or contact Lindsey Groepper at 317.806.1425 / lindsey@blastmedia.com.

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