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SKINIT HIRES DESIGN INDUSTRY SUPERSTAR TO HEAD UP DESIGN STRATEGY AND PRODUCT DEVELOPMENT

Frank Tyneski brings award-winning track record to Skinit's executive roster

San Diego, CA, July 14, 2009. - Skinit, Inc., the leader in consumer personalization for electronic devices, today announced that it has appointed Frank Tyneski as Skinit's vice president of design strategy/product development.

"Personalization is already having a profound impact on the design space" said Paul Buss, CEO of Skinit. "Companies that are forward-thinking are coming to Skinit, asking how they can get first-mover advantage. Frank Tyneski will be a tremendous asset in helping them manage this growth opportunity."

With an award-winning track record at Motorola, RIM Blackberry and Kyocera, Tyneski most recently served as executive director of the Industrial Designers Society of America (IDSA), a professional organization dedicated to advancing the quality and positive impact of design. A recipient of numerous industry awards for design excellence, including BusinessWeek's Design of the Decade award, Tyneski holds more than 50 domestic and foreign patents. He graduated from the Cleveland Institute of Art. Tyneski's expertise will contribute to both Skinit's B2B technology platform and the company's direct-to-consumer products.

"My primary focus is B2B, working with retailers and manufacturers to build opportunity together," said Tyneski. "At the same time, allowing consumers to personalize products on their terms is a white hot market, and Skinit is right there at the inflection point."

Drawing on his extensive design and B2B enterprise experience, Tyneski views customization and personalization as the next wave in product differentiation.

"What I like about Skinit is that they get it. They know the space. They're the experts in the category and that's why I joined them," Tyneski said. "Skinit's vendors, partners and internal staff are bar none the best I've seen, and I'm proud to be augmenting their efforts in business development, design services, rapid prototyping and innovation."

ABOUT SKINIT, INC.

Skinit, Inc. is the industry leader in On-Demand Personalization Technology including the manufacture and distribution of customized products for electronic devices. Skinit's online ordering and customization tools allow consumers to create branded, designed, and personalized electronic device covers, or skins, using high quality 3M products. Skinit also offers B2B On-Demand Personalization Platforms as complete turn-key or stand-alone hosted software and service solutions which drive manufacturing technologies such as laser etching, paint on-demand, digital print, film conversion, and others. Located in San Diego, CA USA, Skinit currently powers more than 19 personalization programs for Fortune 1000 companies in the medical, wireless, retail, consumer electronic, home appliance and commercial graphic industries.

For more information, please visit www.skinit.com. Contact: Sheri Baer The Hoffman Agency for Skinit (408) 975-3035, sbaer@hoffman.com

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