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WRAP YOUR VERIZON WIRELESS PHONE IN A NEW KIND OF COOL WITH V SKINS FROM SKINIT

Personalize Your Verizon Wireless Phone With Family Photos or Your Favorite Entertainment Brand

BASKING RIDGE, N.J. & SAN DIEGO -- Verizon Wireless customers can add even more style to their already cool looking phones with the help of V Skins, a fun, new digital image decal from SkinIt, Inc., a subsidiary of Global Wireless Entertainment. Beginning today, Verizon Wireless, the nation's most reliable wireless network carrier, will begin offering V Skins, which are adhesive prints that adhere to phones to both enhance the look of the device and better protect it from scuffs and scrapes.

"Customers today think of their wireless phone as an extension of their personality," said Pat Bucci, director of accessories for Verizon Wireless. "They customize their phones with music, ring tones and Ringback Tones - now they can create a whole new look that reflects their personal style."

Customers can choose from more than 400 images of officially licensed entertainment brands, including rock stars like Kurt Cobain and Elvis Presley, movie characters, supermodels, comic and cartoon characters, sports, vehicles and general designs. For an even more personalized look, SkinIt has a proprietary process that allows customers to upload personal photos and designs to be printed as a V Skin. Now, customers can display an image of a special family moment or celebration at all times, right on their phone.

"Personalization is really what is driving the mobile phone market right now," said Paul Buss, CEO for SkinIt. "With V Skins, Verizon Wireless customers now have hundreds of ways to show off their unique personal styles, and we look forward to seeing our skins displayed on their phones all across the country."

V Skins start at $9.99 and can be purchased online at www.vskins.com. V Skins are printed on-demand at Skinit's manufacturing facility and delivered directly to the customer's door within ten business days. There are V Skins to fit most phones sold by Verizon Wireless. About Verizon Wireless Verizon Wireless owns and operates the nation's most reliable wireless network, serving 56.7 million voice and data customers. Headquartered in Basking Ridge, N.J., Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD).

Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia. About SkinIt, Inc. SkinIt Inc., with world headquarters in San Diego, California, is the global industry leader in business-to-customer and business-to-business personalization technology platforms, used for on-demand manufacturing and fulfillment in retail, Internet and promotional channels. SkinIt offers the most advanced and robust manufacturing capability and largest product line of skins to personalize consumer electronic devices including cell phones, iPods, laptops, gaming consoles, desktop computers and monitors, specialized electronic devices (such as the iRobot Roomba) and many others. For more information, please visit www.skinit.com.

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