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CES 2007: SkinIt, Inc. Announces Availability of Vinyl Skins for KODAK EASYSHARE Digital Cameras

SkinIt offers KODAK EASYSHARE digital camera customers the ability to personalize their cameras with vinyl skins

(LAS VEGAS, January 8, 2007 CES Sands Expo Booth #70958) - SkinIt Inc., the leading provider of on-demand and custom physical personalization of mobile electronic devices, announces today the availability of vinyl skins for KODAK EASYSHARE digital cameras. Kodak customers can now personalize their digital cameras with vinyl skins reflecting popular brands and designs.

"Our customers' memories are unique, and it makes sense to have the outside of the camera as personalized as the memories inside," said Pierre Schaeffer, Consumer Digital Group Chief Marketing Officer, Kodak. "SkinIt allows our customers to create a personalized look for their digital cameras with easy to apply vinyl designs."

The skins are available for a large selection of KODAK's popular EASYSHARE digital cameras; 28 models in all. Customers can choose from a variety of vinyl skins featuring officially licensed entertainment brands, including professional sports teams like the NFL (new at CES) NBA and MLB, collegiate logos, bands, comics and fashion designs, to name a few. For the utmost in personalization, customers can also use Skinit's photo uploader to skin their digital cameras with recent photos and memories.

The skin itself is made from a professional-grade vinyl, which is printed via a proprietary process that ensures detailed and premium images. The skin is then coated with a glossy finish and custom cut, which creates a perfect fit for each KODAK EASYSHARE digital camera model. Each SkinIt skin is easy to apply and has a protective element - providing the digital camera with another layer of safety from scratches and other damage. The skin can be easily removed, allowing users to personalize their cameras as often as they choose without damaging the product.

In addition to the skins for KODAK EASYSHARE digital cameras, consumers can personalize nearly 1000 other mobile devices at www.SkinIt.com, including cell phones, iPods, laptops, PDAs, PCs and gaming devices. Consumers can choose from skins reflecting professional sports leagues or players (MLB, MLS, NBA, NHL), collegiate logos, Greek letters, movie or music brands (like AC/DC, Rolling Stones), cartoon and comic characters (like Looney Tunes and Disney), world flags, models, or fashion style.

"The personalization trend continues to grow and consumers are looking for new and innovative ways to personalize all of their electronic products," says Darrin Hegemier, Chief Marketing Officer of SkinIt, Inc. "With our offering of personalized skins, the new relationship with Kodak was a natural fit. We are excited to see consumers decorate their cameras with one-of-a-kind designs."

The skins for KODAK EASYSHARE digital cameras start at $9.95 and can be purchased at www.skinit.com. The skins are shipped direct to the consumer and usually arrive within ten business days.

 

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About Eastman Kodak Company

Kodak is the world's foremost imaging innovator, providing leading products and services to the photographic, graphic communications, and healthcare markets. With sales of US$14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak's system of digital and traditional image capture products and services to take, print, and share their pictures anytime, anywhere; businesses effectively communicate with customers worldwide using Kodak's solutions for prepress, conventional, and digital printing and document imaging; creative professionals rely on Kodak's technology to uniquely tell their story through moving or still images; and leading healthcare organizations rely on Kodak's innovative products, services, and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprises.

More information about Kodak (NYSE: EK) is available at www.kodak.com. Kodak and EASYSHARE are trademarks of Eastman Kodak Company. About SkinIt, Inc. Skinit Inc., with world headquarters in San Diego, California, is the global industry leader in business-to-customer and business-to-business personalization technology platforms, used for on-demand manufacturing and fulfillment in retail, Internet and promotional channels. Skinit offers the most advanced and robust manufacturing capability and largest product line of skins to personalize consumer electronic devices including cell phones, iPods, laptops, gaming consoles, desktop computers and monitors, specialized electronic devices and many others.

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