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THE SIMPSONS TO PERSONALIZE MORE THAN 500 CONSUMER ELECTRONIC DEVICES WORLDWIDE

GLOBAL WIRELESS ENTERTAINMENT ANNOUNCES NEW FOX ENTERTAINMENT VINYL SKINS FOR SKINIT.COM

(SAN DIEGO – August 3, 2006) - SkinIt.com, a leading provider of on-demand and custom physical personalization of mobile devices, is now offering the largest collection of Fox Entertainment vinyl skins featuring FOX's animated hit series, THE SIMPSONS, on more than 500 consumer electronic devices. These include mobile phones, iPods, laptops, PDAs and gaming devices.

The announcement comes today from Global Wireless Entertainment (GWE), the world leader in the exclusive management of brands and celebrities in mobile media. The FOX skins will be available in eleven various designs featuring members of the popular family and their friends. The cost of each FOX skin ranges from $12.95 to $29.95 depending on the device, and can be purchased directly at www.SkinIt.com. The skins are shipped worldwide direct to the consumer and usually arrive within ten business days.

"Working with SkinIt is a great opportunity to bring FOX's most popular animated characters to fans around the world, and we are excited to see The Simpsons displayed on mobile devices across the globe," says Elie Dekel, Executive Vice President of Fox Licensing. "Personalizing the exterior of mobile devices is one of the most contemporary and innovative ways for our loyal viewers to show their support for their favorite animated shows."

The skin itself is made from a professional-grade vinyl, which is printed via a proprietary process that ensures detailed and premium images. The skin is then coated with a glossy finish and custom cut, which creates a perfect fit for each device. Each SkinIt skin is easy to apply; will not void a device warranty and has a protective element - providing devices another layer of safety from scratches and other damage. The skin can be easily removed, allowing users to personalize their devices as often as they choose without damaging the device.

"We are very excited to welcome FOX to our expansive brand family," says Paul Buss, GWE chief executive officer. "THE SIMPSONS is one of the most popular animated sitcoms of all-time, and the vinyl skins featuring the family will no doubt be very popular."

About Twentieth Century Fox Licensing & Merchandising A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks. About Global Wireless Entertainment, Inc. Global Wireless Entertainment, Inc. (GWE) headquartered in San Diego, California, with operations in Europe, Australia and New Zealand, is the only industry leader specializing in mobile personalization inside and outside the mobile phone. GWE specializes in long-term brand acquisition and representation.

The current GWE brand portfolio includes Pele, Muhammad Ali, Wayne Gretzky, Mario Andretti, Warner Bros., DC Comics, Marvel, Ivan Ironman Stewart, Lucas Film, CLC, NHL, MLB, NBA, Wyland, Hana Deka and many others. GWE products include skins, information applications, wallpapers, ringtones as well as 2D and 3D games for mobile phones on the J2ME and BREW platforms. GWE products are distributed Over the Air (OTA) by wireless carriers around the world and pre-loaded by handset manufacturers for specific international markets via the internet and through retail.

For more information, please visit www.gwe-usa.com. About SkinIt, Inc. Skinit Inc., with world headquarters in San Diego, California, is the global industry leader in business-to-customer and business-to-business personalization technology platforms, used for on-demand manufacturing and fulfillment in retail, Internet and promotional channels. Skinit offers the most advanced and robust manufacturing capability and largest product line of skins to personalize consumer electronic devices including cell phones, iPods, laptops, gaming consoles, desktop computers and monitors, specialized electronic devices (such as the iRobot Roomba) and many others. FOR MORE INFORMATION CONTACT: Lindsey Groepper BLASTmedia lindsey@blastmedia.com 317.806.1425

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