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MarketingMonger Podcast #49 - Interview with Darrin Hegemier of Skinit.com

For the 49th interview of my 1K, I was extremely fortunate to get a chance to talk with Darrin Hegemier, COO of SkinIt. SkinIt is the public face of Global Wireless Entertainment, a leader in device (cell phone, computer, etc.) personalization through skins (vinyl covers).

Darrin gave me the inside scoop on SkinIt's story, their technology, the business model, how they view their competition, the challenges that the company faces on its road to success and more.

Check it out:

MarketingMonger Podcast #49 - Interview with Darrin Hegemier of SkinIt.com

SkinIt is definitely a company to keep an eye on. They've got a sharp COO, knowledgeable team, innovative idea and they're riding some huge cultural trends.

Posted by Eric on June 22, 2006 02:02 PM |
Posted to Big Ideas | Entrepreneurs | Marketing Strategy | Podcasting

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I'm an American marketer currently living is Stockholm, Sweden.

My most recent position was running direct marketing, market research and marketing analytics for a large (several hundred million in annual revenues) clothing wholesaler.

If you'd like some help with your social media and/or overall marketing strategy, I am available for consulting.

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